About Viralchemy
Small in approach.
Specific in focus.
An influencer marketing agency connecting influencers with brands. UK-based and working worldwide, we’re starting with a focus on road and trail running.

Why running?
Our starting specialism is running. Running kit, shoes, wearables and nutrition belong in very different conversations. A trail kit review is not the same as a marathon training diary. We focus on the audience and context that make a partnership relevant.
Why boutique?
We hand-pick a creator for a particular brief rather than sell a long list of names. One well-explained recommendation and a focused test give both sides a clear place to start.
Our principles
- One strong match, backed by a specific reason
- Honesty about what we know and what we do not
- No invented results, credentials or relationships
- Fair negotiation and clear terms for creators
- Transparent advertising and supported claims
Viralchemy is the trading name of Jawad Khan. Enquiries are handled at [email protected].
See how we work ↗